I just wanted to drop you a line and let you know how pleased we have been with our laser up to now. We have made a concerted effort to market the laser to our clients and the rest of the community, and it seems to be working well so far. We have had an article in the Brandon Sun, and we have been featured on the local evening news and CBC radio from Winnipeg. We have also added information on laser surgery to our website. All that along with word of mouth seems to be generating a lot of interest in the laser.
We used the laser on everything we could for the first month (January) to get used to using the laser (we did not charge extra during that time), and we were planning to make it an optional item after that. However, we have been so pleased with the results from the laser and with its ease of use that we have decided to implement its use into all surgical procedures where practical. The use of the laser is not an “option” for our clients – it is now our standard of care. We tacked on a lower additional fee to spays and neuters (“subsidized” pricing), and higher fees based on the procedure for everything else.
For the month of February our additional revenue from the laser (the “laser fee” only – not including the other associated income for surgery, anesthesia, etc.) was just under $3300. If that level of laser use continues throughout the year (and I have no reason to think it shouldn’t) then the laser will easily pay for itself and become a valuable profit center for our practice.
Our only regret is that we didn’t bring a laser into the practice sooner!